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About the song

Released in 1966, Cherish by The Association is one of the most beloved ballads of the 1960s, a song that has stood the test of time. Written by the band’s lead vocalist, Terry Kirkman, Cherish was featured on their album And Then… Along Comes The Association. This heartfelt track, with its lush harmonies and touching lyrics, became a true reflection of the band’s unique sound and style.

The song was a major hit, reaching No. 1 on the Billboard Adult Contemporary chart and peaking at No. 15 on the Billboard Hot 100. Cherish’s gentle melody and sincere, almost pleading lyrics, paired with the exquisite vocal harmonies, made it an instant favorite. It remains one of the most recognizable songs from the 1960s, embodying the romantic idealism and emotional vulnerability of the era.

The lyrics of Cherish express a deep, enduring love, and the idea of cherishing a loved one has resonated with listeners across generations. Its universal message of love, combined with the timeless production, has kept it relevant, making it a staple in many collections of classic pop music.

If Cherish touched your heart, you might also want to explore other hits by The Association, such as Along Comes Mary or Windy, both of which capture the same beautiful harmony and emotional depth. Click below to discover more about this influential band and enjoy their timeless melodies. Don’t miss out on exploring more hits from the golden age of pop music!

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